THE RUGBY-TO-RUM JOURNEY
PITCH TO POUR
From the intensity of a tough game to the quieter moments afterwards—a love of rum that became something of our own.
AFTER THE FINAL WHISTLE
For Richard Hibbard, a love of rum was there long before Mortal Bunny. During his playing days, he enjoyed a good rum in the downtime after a hard-fought game. Away from the intensity of the pitch, it was a chance to slow down and appreciate a favourite drink.
Those moments helped shape a lasting interest in rum: the flavours, the character and finding a profile that works with the mixer you love.
FROM A FAVOURITE DRINK TO OUR OWN RUM
In October 2022, Richard and Louise began Mortal Bunny. A personal enthusiasm became the chance to develop something of their own, with a name and a logo designed to spark curiosity.
There is something special about moving from knowing what you like to helping shape it yourself. Exploring the flavour, considering the balance and imagining that first serve with your favourite mixer: those choices make the process personal.
A HOUSE RUM FOR THE FRONT
Developing a house rum for their restaurant, The Front, was an extremely exciting part of the journey for Richard and Louise. It brought their love of rum into a place of their own and gave the development process an especially personal connection.
A DIFFERENT KIND OF PASSION
Mortal Bunny brings that enthusiasm into a Welsh rum brand with its own personality. Richard’s playing days are part of where the story starts. Creating it with Louise is the next chapter.
The ambition is simple: make people curious enough to explore, and give them fantastic rum to discover when they do.